Salesforce Media Cloud Data Model, Learn about customer data, engagement data, and mapping data sources. Zero copy connectors provide data Data Modeling Data modeling in Marketing Cloud Personalization involves the configuration of the platform to represent the key business information for your company. Service Overview Data Model Entities and relationships that are relevant for and used by support agents when providing the support, which customers are entitled to, through activities, collaborating with Explore the major features of Salesforce Industries Media Cloud. The color scheme of the diagram aligns with the This post explains the data models and related concepts used by the Salesforce Data Cloud platform. ” As of October 14, 2025, Data Cloud has been rebranded to Data 360. AdAvailabilityJob Discover how to identify data sources, build a data model, strategize data architecture, and enhance campaign segmentation in Marketing Cloud Engagement. Learn about Customer 360 Data Model, data model objects, attributes, subject areas and more. Use the Media application suite to set up a platform to address Media Cloud Media Cloud is a unified, agile platform that enables media and entertainment providers to rapidly launch, monetize, and automate media experiences. Salesforce Help Salesforce Help The Media Industry data model is built on top of the Salesforce data model to cater to media-specific business processes and industry challenges. For data outside Salesforce, it offers over 270 connectors, APIs, SDKs, and MuleSoft integration capabilities. Pass the Salesforce-Media-Cloud exam with our expert-verified practice questions and detailed explanations. To view a higher-resolution version of this diagram, right-click (or Control-click on Mac) and Legacy DMOs Data model objects (DMOs) organize and harmonize your data in Data 360. Media Cloud extends the digital omnichannel capabilities of Salesforce by providing applic Media Plan Data Model Entities and relationships that represent a media plan, its ad placements, and placement configurations. Key Terms Data Model Map Business Requirements with Capabilities Sample Data Set Up and Configure General Settings Role-Based Permissions Assign Permissions to System Admins Assign Welcome to Day 10 of our Salesforce Marketing Cloud Learning Series! Over the past few days, we’ve been building a strong foundation for understanding SFMC’s ecosystem, touching on © Copyright 2026 Salesforce. Navigate the new energy landscape with personalized service, unified customer data, and From getting started to realizing value to resolving issues, Salesforce Help has the support resources you need to achieve success now. Media Cloud changes that. The Salesforce Media Cloud data model is built on top of the standard Salesforce data model which means you get all the benefits of a proven system with the addition of new media Leverage Lucid’s Salesforce shape library to create Salesforce architecture diagrams, sales cloud data models, and more. The standard objects and their relationships help you Learning Objectives After completing this unit, you’ll be able to: Describe data model challenges. Each of these models serves different purposes, depending on Media Cloud integrates core media business processes directly with customer data and engagement tools. Learn what data to store in SFMC and how to integrate it? It ships with a media-specific data model, OmniStudio low-code tools, and prebuilt modules for ad sales, subscriber management, and campaign execution, eliminating the extensive Targeting Options Data Model Entities and relationships that represent the publisher’s various targeting options. To view a higher-resolution Vi skulle vilja visa dig en beskrivning här men webbplatsen du tittar på tillåter inte detta. Propel your digital media career with this essential knowledge. Key features include robust content management solutions that A clear, visualized data model creates a shared language between architects, admins, and business stakeholders. Order management: A look at the handoff process between sales and ad operations Industries Data Models for Communications, Media, Energy, Government, Health, and Insurance Salesforce Industries provides industry-specific data models, built on top of the Salesforce object Product and Pricing Data Model Entities and relationships for managing products and pricing with Media. The Media Industry data model is built on top of the Salesforce data model to cater to media-specific business processes and industry challenges. To view a higher-resolution version of this diagram, right-click (or Control Learn how to set up data sources, build attribute groups, and link data extensions for your data model. Leverage Lucid’s Salesforce shape library to create Salesforce architecture diagrams, sales cloud data models, and more. Sales Overview Data Model An overview of the most common Sales objects and their relationships. We looked high and low but couldn't find that page. What is a data cloud? A data cloud is a centralized, cloud-based platform designed to store, integrate, and manage massive volumes of data from various sources. Salesforce Media Cloud uses Einstein AI to turn raw audience data into actionable insights, enabling media companies to personalize experiences at scale. This means that media companies can expand their Get to Know Media Cloud This lesson provides an overview of Media Cloud, interaction tools that expand its capabilities, application architecture and data model. Salesforce, Inc. Follow the steps outlined to create a solid foundation. The color scheme of the diagram reflects the cloud in Salesforce Media Cloud is an industry-first solution designed specifically for media organizations to manage the unique, multi-channel complexity of ad sales. Data Cloud Salesforce Data Cloud Data Modelling: how data mapping works, overview of the Customer 360 Data Model, consent management and best practices. At the heart of Media Cloud is Ad Sales AdAvailabilityDimensions Represents references to specific records with common filterable fields between media types. Here's how it works. Note: Salesforce Cloud product names are now Agentforce-branded (for example, Sales Cloud is now Agentforce Sales). It simplifies your business processes and connects audience and advertiser data to drive deeper personalisation, making it easier to scale. . Explain how Revenue Management Advanced Approvals Billing Accounting Billing Debit Memo Billing Invoice Credit Memo DRO Design Time DRO Fulfillment Payments Product Catalog Management Rate The Customer 360 Data Model includes different types of data objects. Industry Specific Data Model Unlock the power of an out-of-the-box, customisable and extensible data model for media and Each entity relationship diagram illustrates the Salesforce data model from the perspective of a specified cloud such as Sales, Service, or Marketing. Rather than forcing media companies to create dozens of custom objects, the data model provides You also get access to the Media Cloud Data Model, a purpose-built data model that provides the flexibility to support advertising processes, reducing the need for any in-house Today, we’re going to focus on three core data models used in SFMC: Lists, Data Extensions, and the Contact Model. Media Advertising Campaign Opportunity Advertising Campaign Order Advertising Media Plan B2B Ad Sales Customer and Ad Server Media Property Product and Pricing Revenue Schedules Targeting See Salesforce Data Model Notation. Various trademarks held by their respective owners. It provides a map of how objects relate, ensuring scalability, clarity, and In this video, you’ll learn how to create a Data Model Object (DMO) in Salesforce Data Cloud and map it with existing Data Lake Object (DLO) fields step by s Explore key data model objects in Data Cloud. To view a higher-resolution version of this diagram, right-click (or Control-click on Mac) and select “Open Implementation CloudMasonry helps media and entertainment companies implement Salesforce Media Cloud to unify audience engagement, subscription management, and content monetization within a Salesforce Media Cloud is a purpose-built vertical solution designed to streamline advertising, sales and operations for media companies. Media Property Data Model Entities and relationships that represent the publisher’s media properties and locations where advertisements can be served. Media planning: Evaluate the product types and pricing rules to figure out the complexity of media plans. Salesforce Tower, 415 Mission Street Understand Salesforce Media Cloud's advantages, tools, and functionalities. Every data model details Salesforce entities with the lens of a specific “focus” cloud such as Sales Cloud, Service Cloud, or Marketing Cloud. Advertising Campaign Opportunity Data Model Entities and relationships that represent an advertisement campaign opportunity. Entities and relationships that represent the publisher's media properties and locations where advertisements can be served. From real-time content ERDs are hosted in the Data Model Gallery. Gain efficiencies and save costs with the #1 AI CRM for media and entertainment. Start now! Media Cloud helps you launch and monetise experiences faster. This trail will get you ready to become a Salesforce Industries Media Cloud provides modules and application components that are built on the Salesforce platform and products. They’re categorized into standard (std__ prefix) and legacy (ssot__ prefix) types. Media Cloud is designed to improve operational efficiency across your media value chain with industry-specific processes, data models, integrations, and UX templates. Start now! The Media Cloud data model is a comprehensive data model covering everything needed to address the complexities and challenges faced by cloud-based media and entertainment companies. This object is available in API version 59. Discover how data model objects help organize and standardize data The Insurance and Financial Services data model is a 100% additive extension of the standard Salesforce data model and is designed to work with Salesforce Financial Services Cloud. Use the Media application suite to set up a platform to address Sales Cloud Data Modeling in Salesforce is a crucial part of Salesforce’s Customer Relationship Management (CRM) platform, which allows businesses to manage their sales Health Overview Data Model An overview of the most common Health objects and their relationships, including key entities for healthcare providers, patients, care plans, and clinical processes. What is Salesforce Data Cloud and how does it work? Covers features, integrations, pricing, use cases, and key limitations for marketers evaluating it. You may continue to see Cloud names in Salesforce applications and To view a higher-resolution version of this diagram, right-click (or Control-click on Mac) and select “Open Image in New Tab. It unifies audience data, campaign planning, deal management, Media Cloud Data Model The Media Cloud data model is a comprehensive data model covering everything needed to address the complexities and challenges faced by cloud-based media and Media Cloud offers a comprehensive suite of features designed to empower media organizations across various facets of their operations. It offers the scalability, flexibility, and This blog breaks down Data Cloud’s core components and capabilities, empowering developers to understand its full potential. Model Context Protocol is revolutionizing how AI applications connect with tools and data, and Salesforce is at the forefront of this transformation. It’s This is the first Salesforce Marketing Cloud Data Model article of the series. To view a higher-resolution version of this diagram, right-click (or Control-click on Mac) and select “Open Sales Overview Data Model An overview of the most common Sales objects and their relationships. Data ingested into Data Cloud is stored in data lake objects (DLOs) in the native schema of Salesforce Developer Website Sales Opportunity Forecasting Product & Price Book Sales Overview Territory Management Elevate your Service Cloud setup by learning how to organize and customize objects and fields for efficient data management. Each ERD Salesforce Developer Website Communications Asset Management Business Customer CPQ Rules Management Context Discounts Enterprise Quoting Product & Catalog Management Product Pricing Data 360 can ingest data from Salesforce products. Discover how Salesforce Media Cloud transforms media companies with personalized experiences, agile platforms, and unified strategies. The document explains the data models and concepts used in Salesforce Data Cloud, including data sources, data streams, data source objects, data lake objects, and data model objects. This guide explores Salesforce Media Cloud, now known as Agentforce Media, a specialized cloud solution designed to unify data, automate workflows, and leverage artificial intelligence (AI) to help Data Cloud saw 130% year-over-year growth in paid customers and processed more than 2 quadrillion records per quarter Data Cloud can now surface insights from unstructured audio and Discover More Check out other Salesforce products to see how they can help you create more personalized customer journeys and make data-driven decisions. This integration helps unify the customer experience across sales, marketing, and service. Recognize Customer 360 Data Model terminology. com, inc. The standard objects and their relationships help you Media Advertising Campaign Opportunity Advertising Campaign Order Advertising Media Plan B2B Ad Sales Customer and Ad Server Media Property Product and Pricing Revenue Schedules Targeting API Energy and Utilities Cloud API Integrate Energy and Utilities Cloud applications with external systems. Explore the full range of Salesforce product pricing, made to fit businesses of all sizes and industries. All rights reserved. Go Home Salesforce Industries Media Cloud provides modules and application components that are built on the Salesforce platform and products. While the name is new, the The Media Cloud data model is a comprehensive data model covering everything needed to address the complexities and challenges faced by cloud-based media and entertainment companies. Media Cloud extends the Salesforce What can you do with Salesforce Media Cloud? Most media companies manage digital, linear, subscription, and other workstreams using separate, siloed systems. The Media Data Model is where Media Cloud’s industry specialization becomes concrete. Stay updated with June 2026 exam objectives and interactive practice tests. The Salesforce Data Model Gallery is a curated collection of diagrams that illustrate the underlying data models for Salesforce products, features, and clouds. Data 360 Case Data 360 Overview Email Engagement Engagement Overview Financial Services Overview Generative AI Audit & Feedback Google Analytics Healthcare Provider Relationship B2B Ad Sales Data Model Entities (including Ad Space and Media Channel) and relationships for managing business-to-business advertising operations with Media. The Product and Category Media data model connects objects and relationships that support adding images and other attachments to provide more information to customers. To view a higher-resolution version of this diagram, right-click (or Control-click on Mac) and select About this Trail Explore Data Cloud—from setup and administration to segmenting and acting on your data insights. Standard DMOs are Media Cloud Agentforce 1 Service Everything from Advanced Edition, plus Agentforce for Media Cloud, Flex Credits, Data Cloud, Slack, Tableau Next, Revenue Cloud Events, and more. Data Cloud objects are created from ingested data and from various operations on that data. The Salesforce Media Cloud data model is built on top of the standard Salesforce data model which means you get all the benefits of a proven system with the addition of new media The Media Industry data model is built on top of the Salesforce data model to cater to media-specific business processes and industry challenges. The standard Media Cloud extends the Salesforce platform to tackle operational challenges that are commonly encountered by media companies. 0 and later. During this transition, you may see references to Data 360 in our application and documentation. uh, 8w, bso2o, 9gfy, p3sl, vfm9z, ymzphl, i4q5t, 9m3cf, sa1tzu,